cross-sell - definitie. Wat is cross-sell
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Wat (wie) is cross-sell - definitie

SALES TECHNIQUE IN WHICH CUSTOMERS ARE SOLD ADDITIONAL PRODUCTS/SERVICES
Cross selling; Cross-sell; Cross sell

cross-sell         
¦ verb sell (a different product or service) to an existing customer.
Friedrich L. Sell         
GERMAN ECONOMIST
Friedrich Sell
Friedrich Leopold Sell (born 26 May 1954) is a professor of Economics at Bundeswehr University Munich as well as chief of the scientific council of Halle Institute for Economic Research. Furthermore, he is vice chief of studies at the Academy for Business and Administration in Munich.
Syndicat des éditeurs de logiciels de loisirs         
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FRENCH ORGANIZATION THAT PROMOTES THE INTERESTS OF VIDEO GAME DEVELOPERS
SELL
SELL (Syndicat des éditeurs de logiciels de loisirs) is a French organisation created in 1995 that promotes the interests of video game developers. It was founded by Infogrames' CEO Bruno Bonnell.

Wikipedia

Cross-selling

Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.

The objective of cross-selling can be either to increase the income derived from the client or to protect the relationship with the client or clients. The approach to the process of cross-selling can be varied to include two teams within the same organization or two organizations partnering to cross-sell or co-sell a client.

Unlike the acquiring of new business, cross-selling involves an element of risk that could disrupt the relationship of existing clients. For that reason, it is important to ensure that the additional product or service being sold to the client or clients enhances the value the client or clients get from the organization.

In practice, large businesses usually combine cross-selling and up-selling techniques to increase revenue.

Voorbeelden uit tekstcorpus voor cross-sell
1. A condition of the OneTel deal was that the utility would cross–sell TalkTalk services to its own customers.
2. DSTi said banks should target customers more carefully so they did not waste an opportunity to cross–sell other products.
3. It said this had been possible due to increased sales staffing, productivity gains as well as higher penetration and cross sell to the bank‘s customer base.
4. Van Steenis adds that banks such as UBS and Credit Suisse maintain a broad relationship with clients and cross–sell more than their US counterparts.
5. It should also free up money to bolster Providian‘s marketing efforts and cross–sell cards to Washington Mutual‘s 13 million existing customers.